INSIGHT FOR THE FREELANCE COPYWRITER
Some writers frown on the freelance copywriter. They say sales copy isn’t real writing. I couldn’t disagree more. In fact, copywriting is a unique artform all by itself. The skill of writing persuasively is not easy to develop. It takes practice, research, and a great deal of creativity. This is just like almost every other form of writing.
However, copywriting doesn’t have to bland or uninspiring. In the video below, Jean Tang, lawyer turned journalist, gives a TED talk about copywriting and how the elements of classical literature can make the freelance copywriter work exciting and challenging.
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