MARKETING WITH YOUR FREELANCE WRITING WEBSITE
A freelance writing website is an important tool to get more writing gigs. Clients want to know you are a legit source of writing expertise and skill. Not having a website is a red flag for many potential writing clients.
Your website doesn’t need to be complex or very extensive. It just needs to convey a sense of who you are, what you can do, and if you are easy to contact and work with. There are some essential elements your site must have to be effective. There are also some ‘nice to have’ features you can include. The look and feel of your site, the theme, can be very personalized. Even though your site should have specific features and pages, you still want it to be personal . Writing is a very personal career. Your freelance writing website is a great way to express a sense of your personality and creativity.
WHAT TO INCLUDE IN YOUR FREELANCE WRITING WEBSITE
Starting a freelance writing career is a really exciting opportunity. There’s really never been a better time than now, but you’re going to need to market yourself. If you’re brand new to the idea of getting private clients, and you want to set up a website, don’t make things more difficult than they really need to be. Your website does need to have some basic information about you and your writing background. It’s okay if you’re not a professional writer. Just talk about any experience you’ve had doing any type of writing in the past.
Other than your contact information, the most essential element to include on your website are sample pieces of your work. Leaving this off your site will cost you freelance writing clients. When I am searching for other writers to source for a client project, if I can’t find examples of their work, or if they don’t easily email me some, I’m probably not going to dig any further.
Give the client a basic idea of the quality and the tone that you write in. They want to know this before they reach out to hire you, so it’s a good idea to have some samples on your site. That allows them to self-select out of or into working with you. Somebody who doesn’t like your particular writing style might choose never to contact you based on your proposals. On the other hand, somebody who immediately gels with your writing tone and style will decide to contact you.
CAN THEY REACH YOU?
Another to have in your website is a way to communicate with you. A great way to do this is to encourage people to accept a free 15 or 20-minute call. Then you connect this directly with your booking software so that you’re booking these discovery or branding or strategy calls with people directly from your website . This tell you that your website is also converting and helping you land those clients and grow your leads. Sometimes this shows who’s serious and who’s not, who’s willing to give up 15 minutes to get on a phone call with you. If you don’t have this, I do recommend having some way for somebody to get in touch with you.
Contact forms are commonplace and people know how to use them. I use them, but don’t really like contact forms. They don’t work 100% of the time. I prefer to have somebody just reach out to an email address directly. Yes, you’re going to get spam emails from people trying to sell you services, but you want to have some way for people to get in touch with you and to learn more.
WHAT’S THE FEE?
One thing that you may not need on your freelance writing website is pricing information.
On the one hand, it might make sense to share your fee information on your site. Your clients can decide whether you’re even in their budget. If not, these clients can self select themselves out and not waste your time. Some writers tell me that pricing information on their website doesn’t really help convert or generate further interest.
A lot of successful writers use that idea of the free fifteen or twenty minute strategy call as their opportunity to convert a potential client. Depending on your target market, that might be a better fit for you.
Your freelance writing website does not have to be overly complex. It needs to have your work samples ,a way to contact you and some basic information about you.
Testimonials from clients are a great thing to share on your page if you have it although those are harder to come by as a ghostwriter.
If you are thinking about building a freelance writing website, I recommend Jentrey Marketing Group. They have build some sites of others and do great work.