WHAT IS AMAZON KDP SELECT?
The Amazon KDP Select is a program offered by Kindle Direct Publishing where a book enrolled in the program is offered through the Kindle Unlimited and Kindle Owners’ Lending Library subscription programs.
The catch, eBooks enrolled in KDP Select are exclusive to Amazon, meaning these publications can not appear on other similar platforms like iBooks, Nook, Kobo, among others. However, the KDP Select books’ content has no restrictions on print or audio book.
WHY ENROLL YOUR BOOK IN KDP SELECT
Two reasons — the payouts and the ranking.
The earnings can be quite lucrative, and if you are in the fiction business, KDP Select might be tailor-made for you.
KDP Select enrolled books earn higher royalties. According to Amazon, you earn your share of the KDP Select Global Fund when customers read your books from Kindle Unlimited and the Kindle Owners’ Lending Library. Plus, earn 70% royalty for sales to customers in Japan, India, Brazil, and Mexico.
In this sense you are already at a disadvantage not being enrolled in KDP Select. You lose out on the larger royalty percentage in overseas Amazon sites.
The other big money offer comes by way of the KDP Select Global Fund, a pool of international membership dues collected from the Kindle Unlimited and Kindle Owners’ Lending Library subscribers. At the end of every month, Amazon figures out how to divide the global fund based on total number of pages read, and in what region it was read in.
BOOK PROMOTION OPTIONS
Keep in mind that not all page reads throughout the world are created equal. If you enroll in KDP Select, Amazon allows you one of two options to choose from in promotion.
One is Kindle Countdown Deals, a time bound promotional discount for your book while it still earns full royalties.
The other is the free book promotion where readers can get your book for free for a limited time. More about this further down, but you should know that both options are an incredible opportunity to get your book into more hands.
KDP SELECT ALL STARS
Amazon currently offers a rewards program called the KDP Select All-Stars Bonus. Any top performing books in the KDP Select program will be awarded large payouts and a special badge. The bonuses range from about $250 to $25,000, and the bonuses is significantly dropped in regions outside the U.S.
THE GOOD AND THE BAD
The parts I like most about the of the KDP Select program include:
- Potentially larger payouts for your book
- More exposure on the Amazon site
- Greater promotional opportunities
- The ability to rank a book without getting any sales.
To me, the downside of KDP Select include:
- Meager earnings based on pages flipped
- No ability to publish off Amazon for 90 days
My final verdict on the KDP Select program is that it’s good for the fiction writer, and a choice few nonfiction writers.
I’ve found far greater success by spreading my content out onto multiple platforms.