DON’T MISS THIS IF YOU ARE TRYING TO EARN MONEY ONLINE BY WRITING ARTICLES

 

When you earn online by writing articles, clients almost always want you to write for SEO.  This is just a fact of our digital world.  Clients are paying you to motivate their readers to take some form of action.  All the effort is lost if their target audience can’t find their content.  Even more so if they find it and never read the article.  What it takes is an important ingredient that is missing from many articles.

Lately I’ve been looking over a lot of SEO articles written for the purpose of article marketing.  Most of the writers have done a good job of getting all the parts in place. They use attention grabbing titles. They present just enough, but not too much information to keep the reader reading, and they have seamless compelling resource boxes.

But many times, the most important, key ingredient is missing. Everyone knows that after keyword research the title may just be the most important part of your article.

 

IT STARTS WITH THE HEADLINE

If you don’t grab the potential reader with an interesting headline you’ve probably lost them. They most likely won’t read your article of all. If your articles aren’t getting views you can bet your client isn’t going to give you another assignment.

But if you create an arresting headline, one that has emotional power and promises something to those who read the article, one that grabs the reader and pulls him headlong into the article, the battle is already half over and half won. Then you just need to keep your reader reading.  The idea is he’ll get to your resource box and click a link take some other form of action your client wants. So, if the headline, or title, is all that important, what would logically be the piece of next importance? Well the introductory paragraph of course.

The title entices your reader to take the initial plunge.  The introduction keeps him in, calling him to wade out deeper and deeper.  This has to be a part of your strategy to earn online by writing articles.

 

make money writing articles

 

THE MYSTERY SOLVED

This is the missing ingredient for a lot of freelance article writers. What I had been seeing instead are vapid, bland, un-engaging, flaccid introductions that don’t have a single concrete detail to be found anywhere.

Here’s an illustrative example (made up) …

 

 

Nutrition is an important part of a healthy lifestyle. we all need to eat nutritious food if we want to be healthy and active.  Getting adequate protein, carbohydrates, fats, vitamins, and minerals is very important in achieving a healthy body.  This article will present seven important nutrition tips to help you achieve your health and fitness goals.

 

Absolutely nothing in this illustrative paragraph goes beyond the obvious and there’s not one single concrete detail.

Further, and most important, there’s nothing to make me want to read the rest of the article. Maybe the last sentence, but it’s pretty weak.  Those lifeless generalities probably cancel it out.

Take a look at the introduction to this post. It’s not great, but it is adequate and does the job. It starts in one place and takes a turn and the last sentence is designed to draw you in and make you want to read the article.  The idea is that you will want to read on. That you’ll be compelled to go and find out what the mysterious missing ingredient is.

Take the time to come up with a great title for your articles, but make sure you also put just as much thought and effort into the introduction.  Master this missing ingredient so your can earn online by writing articles!

 

Your turn writers!  Rewrite the example paragraph in a way that will drawn more readers.  Put your paragraph in the comments below…

    8 replies to "The Missing Ingredient To Earn Online By Writing Articles"

    • Jessica Hvala - author and freelance writer

      Great information! Your points are spot on, the benign introductory paragraphs are interest killers.

    • Donna Marie

      That is so me. My writing is far too technical and “emotionless.” Been trying to figure out how to re-write my copies to help increase reader engagement.

      • Jon Pennington

        Donna,

        Thanks for sharing your comment. I find that in the intro paragraph you should try to work in a promise or benefit to the reader, or partially answer a question the reader may be asking, or make some controversial statement and promise to explain in the copy. Give that a try.

    • JPC Allen

      Thanks for stopping by my blog! I like your sample paragraph to illustrate bad writing.

      • Jon Pennington

        Thanks for taking the time to leave a comment. Hopefully all the bad writing on my site will be limited to that example!

    • Tim Haag

      Good helpful content that doesn’t beat a subject to death. Nice work.

Comments are closed.